One of the best ways to promote your mold removal business is to network with other businesses and community organizations. You can place ads in bulletins and newsletters, which have a small readership but can be inexpensive. Some community organizations promote organically, while others pay to advertise with them. Insurance agents are the most difficult to obtain. But networking is not the only way to market your mold removal business. If you want to increase your visibility, contact insurance agents and other companies who work in the community.
Optimize Your Google My Business Listing
To optimize your Google My Business listing for local search, you need to provide information about your company. Google will ask you for basic information, including your address and phone number. You can also choose a category for your business, if applicable. Once you’ve entered this information, you’re ready to optimize your listing to be more visible on Google. Your listing will appear in search results when someone searches for a business like yours in your area.
Create Your Social Media Accounts
If you own a mold removal business, you need to have a presence on social media to keep in touch with your customers. One of the cheapest and easiest ways to do this is to send out email newsletters. When you send an email newsletter, make sure to keep people engaged and prevent them from unsubscribing. Your goal is to keep your customers happy and engaged, but at the same time you want them to know that you are a reliable, thorough, and professional company.
If you’re just starting out, you can consider joining a national association for mold contractors. You can search online for these organizations, but make sure you research them before joining. The most respected ones are likely already known. In addition, you can attend local chapter meetings and actively participate in these organizations. After all, it’s far easier to reach potential customers and prospective clients if you do good work and have a friendly attitude. If you don’t want to spend too much money, start small by setting monthly or quarterly budgets and then gradually expand to annual purchases.
Create Regular Posts
Social media is a great way to market your mold removal company. It’s estimated that around 3.8 billion people use social media to find information and businesses, so you should definitely join in. By creating a Facebook page and a Twitter account, you can easily attract new customers and increase brand awareness. However, make sure you create regular posts to promote your business to gain maximum exposure. Also, create a blog and post relevant photos regularly. It’s important to portray yourself as a reliable, thorough, and professional company. You should also match the expectations of your customers.
Ask Previous Customers for Referrals
To scale your mold removal business, one of the best ways to promote your service is by asking previous customers for references. While social media is an excellent way to reach potential customers, you must remember that most of them are not searching for information about mold every day. That’s why you need to focus on attracting those who are. More than half of all internet users use social media to find local businesses, which acts as an additional search engine for potential customers. If you’re active on social media, it’ll be easier for existing customers to tag you and refer you to their friends.
While asking for a referral can be intimidating, it is not a sin to ask. It’s only natural to feel shy about asking, but this simple gesture will increase the odds of success. Asking for referrals is an effective way to attract qualified leads at an affordable price. Remember to thank those who have referred your business and don’t hesitate to follow-up. You can offer a discount or a thank you gift. Repeating the message will help you build confidence and create a positive impression.
Consider deploying a reputation management software to automatically follow up with your customers to ask for reviews. We help many of our clients set up their review collection system from the ground up.
Optimize Your Website
While running a mold removal business is challenging, SEO is vital for your business. When done correctly, SEO can bring future customers to your website on autopilot, without having to spend time on cheesy TV commercials or print ads. It’s also an evergreen marketing strategy that sets your business up for success for years to come. While many business owners are hesitant to invest in SEO, there are a few things you should know about this strategy before you make the leap.
Another effective marketing strategy is to establish partnerships with other companies and community organizations. If you have a website, you can use Google’s search engine optimization tools to ensure that it ranks high in the SERPs. These tools allow you to test website speed and technical elements. You can even use free tools like Google Search Console to determine which keywords are most relevant to your company. You can also pay for marketing leads through a company like 33 Mile Radius.
When our SEO team at Moldy Marketing analyzes a website, we evaluate 3 factors: on-page content (title, description, word count and keyword usage), the quality and number links built to the site from other sites, as well as technical aspects (centrally the load speed of the website on mobile and desktop).
Local Sponsorships
If you’re looking to get more leads for your mold removal business, a common way to do so is to sponsor local sports teams and events. These can be costly, but they can give you better exposure. While it’s great to be supportive of your community, the issue with local sponsorships is you can’t track the results from these marketing investments; you won’t know that a customer came in through that channel unless they tell you.
Google Ads
Another great way to market your mold removal business is to use pay-per-click advertising. These are the cheapest ways to get more customers, but you’ll need to know which keywords will bring in new customers. Make sure to use specific keywords that people are searching for when they’re looking for mold removal services, as they’re likely to be interested in hiring a mold contractor. Make sure to test various ad headlines to get a few that work. Make it easy for customers to leave reviews to let others know about their experience with your company.
Facebook Ads
There are a number of different ways to market your mold removal company on Facebook. Advertising through Facebook ads has become a popular tool for marketers, and you can benefit from this growing marketing strategy if you know how to do it right. Here are some of the best ways to get started. The first is by asking for reviews online. Many customers rely on reviews to make purchasing decisions. To maximize the effect of your Facebook ads, ask for reviews from your customers in advance.
Another effective way to market your business on Facebook is through paid advertisements. Facebook has a special feature that allows advertisers to test the effectiveness of their ads. You can choose between image, video, and audio ads. In terms of design, you can choose to have your ads shown to a large area or to a smaller group of people. You can also select specific hours of the day to place your ads to get the most exposure.
Email Marketing
If you’re looking for effective ways to market your mold removal company via email, read on. These methods will help you reach new customers, but they won’t cost you a lot of money. You can start with a free email newsletter. The objective of email marketing is to keep people engaged, so they won’t unsubscribe. Once your list has grown, you can start sending out newsletters or email specials to encourage new customers to come in for a consultation.
Another effective way to market your mold removal business is through email newsletters. Be sure to balance the amount of information about mold with the urgency to call your company. You can also host events for homeowners to learn more about mold, and promote your services through these. While these are not the only ways to reach homeowners, they do yield the best results. In addition, you should try to get the word out about your company through social media.